Question 1

The Kia Soul automobile is currently positioned as a vehicle for young adults. Kia's message to the target market is that it is exciting, youthful, and trendy. However, Max and his friends who are 20-somethings, just like the music and the hamster spokescharacters. They don't care about the car itself. The message that Kia originally encoded and the meaning Max and his friends ultimately decoded

Accepted Answer

The message that Kia originally encoded may have been affected by noise during transmission, such as competing messages or distractions, which could lead to a different meaning being decoded by the target market.

Question 2

A person, group, or organization that has a meaning it intends and attempts to share with a receiver or an audience is a

Accepted Answer

A source is a person, group or organization that creates and sends a message with the intent of sharing meaning with a receiver or an audience.

Question 3

Communication can be viewed as a circular process because

Accepted Answer

Communication is a circular process because it involves the exchange of messages between two or more parties. Feedback is an essential part of communication, and it can be viewed as a circular process because during feedback, the receiver can respond to the message and become the source of the message while the original source becomes the receiver. This creates a loop, where communication becomes an ongoing process of encoding, decoding, and feedback between the parties involved.

Question 4

As Emily prepares the script for a radio commercial for her boutique, she is engaging in the ____ stage of the communication process.

Accepted Answer

Encoding involves the process of translating a message into a form that can be transmitted and understood by the receiver. In this case, Emily is preparing the script for the radio commercial, which involves encoding the message she wants to convey to her target audience.

Question 5

During a one-minute television ad for Nike, the National Weather Service interrupts to announce a flash flood warning for surrounding counties. Such an occurrence is an example of ____ in the communication process.

Accepted Answer

The interruption by the National Weather Service is an example of noise, which is any interference in the communication process that disrupts the message being conveyed. In this case, the flash flood warning disrupts the message that Nike is trying to convey through its advertisement.

Question 6

Which is the best example of noise that originates with the receiver in the communication process?

Accepted Answer

The answer of Which is the best example of noise...

Question 7

The process of putting one's thoughts (meaning) into signs (symbols) is called

Accepted Answer

The process of putting one's thoughts into signs (symbols) is known as the coding process. It involves selecting and organizing symbols to represent the meaning that the sender wants to share with the receiver. Decoding, noise, interference, and transmission are all related to the process of communication but are not the specific term for putting thoughts into symbols.

Question 8

Sierra is driving to work on I-95 and notices a billboard for new salads at Wendy's. She reads the message and sees the pictures of the new salads. In this case, Sierra is the ____ and Wendy's is the ____ of this communication.

Accepted Answer

Sierra is the receiver of the message, as she is the one noticing the billboard and reading the message, while Wendy's is the source of the communication, as they are promoting their new salads through the billboard.

Question 9

Alton is reading a magazine ad for a new cologne. In the ad, he sees little more than a photo of a man riding horseback on a beach, and the name of the new cologne, Rugged. In this situation, Alton is a(an) ___, one who ___.

Accepted Answer

Alton is the person receiving the message (the magazine ad) and interpreting its meaning, which is the process of decoding. Therefore, he is the receiver.

Question 10

Sonya is watching the six o'clock news as she prepares dinner. As commercial breaks come on, Sonya's dinner preparation would be considered __ in the communication process.

Accepted Answer

The answer of Sonya is watching the six o'clock news...

Question 11

When encoding the message, the source should use signs that have

Accepted Answer

The source should use signs that the target market will understand, as the goal of communication is to convey a message effectively. Using signs that are unfamiliar to the target market will only result in confusion and misunderstandings.

Question 12

Reba Vincent is employed as a consultant for Mary Kay Cosmetics. This illustrates

Accepted Answer

Reba Vincent's role as a consultant for Mary Kay Cosmetics involves personal selling, as she directly interacts with customers to make sales and promote products.

Question 13

Radio and television signals as well as ink on the paper of a magazine or newspaper are all considered

Accepted Answer

These sources are all mediums through which information is transmitted from a sender to a receiver, making them communication channels. Communication noise refers to any interference or hindrance that can disrupt the communication process, while communication resources could refer to tools or assets used to facilitate communication (such as software or hardware). Decoding sources is not a commonly used term in communication theory.

Question 14

H&M, a clothing company, communicates to its target customers by advertising in magazines, offering clothing information on its website, creating a periodic online newsletter, Facebook, and Twitter. These vehicles through which the coded message is transmitted from the source, H&M, to the receiver, the prospective customer, is called a(n)

Accepted Answer

These vehicles through which the coded message is transmitted from the source to receiver are communication channels.

Question 15

Ashley is currently working on a video to introduce a new line of athletic wear for women. She is using signs and symbols to represent the concept and meaning of the new athletic wear. Ashley is most likely working on the ____ for this promotional video.

Accepted Answer

The coding process involves the use of signs and symbols to represent a concept and meaning, which is exactly what Ashley is doing for the new line of athletic wear. The communication strategy involves deciding on the message and target audience, the decoding process refers to the recipient's interpretation of the message, the conversion process involves turning the message into a format that can be transmitted through the communication channel.

Question 16

The Barrister's Deli decides to run advertisements for its lunch specials on a local FM radio station. Marketing research later reveals that the restaurant's target market listens primarily to satellite radio stations. This promotion program suffered from an error in the selection of

Accepted Answer

The error in this promotion program was in the selection of communication channel. The advertisement was run on a local FM radio station, but the target market of the restaurant primarily listens to satellite radio stations. As a result, the advertisement did not reach the intended audience effectively.

Question 17

The receiver's response to a message is ____ for the source.

Accepted Answer

Feedback refers to the receiver's response to a message, indicating whether or not it was understood and providing the sender with a chance to adjust their message as needed. Therefore, the best choice is A. The communications channel (B) refers to the method used to transmit the message, while noise (C) refers to any interference or distractions that may affect the message. Channel capacity (D) refers to the amount of information that can be transferred through the channel, while decoding (E) refers to the process of interpreting the message.

Question 18

During the decoding process, the

Accepted Answer

Decoding is the process of converting signs or symbols into concepts and ideas. The receiver is the one who decodes the message. Option A is incorrect as the intensity of the transmission does not change during the decoding process. Option C is incorrect as the source is the one who encodes the message into signs or symbols, not decodes it. Option D is also incorrect as it describes the process of encoding, not decoding. Option E is unrelated to the process of decoding.

Question 19

In the Gillette advertisement that claims, "Gillette, the best a man can get," Gillette is the communication

Accepted Answer

In a communication process, a source is the originator of the message or information being conveyed. In the Gillette advertisement, Gillette is the source of the message claiming to be "the best a man can get."

Question 20

OES Office Systems' use of fax machines to carry its advertising messages to its business customers is which component of the communication process?

Accepted Answer

The use of fax machines by OES Office Systems is an example of communication channel, which is one of the components of the communication process. The communication channel refers to the means through which the message is transmitted, such as email, face-to-face conversations, phone calls, fax machines, or social media platforms.

Quiz 17: Integrated Marketing Communications