The different layers of culture have been identified as global culture, national culture, organisational culture and group culture. Which of these is the most important element for the international marketer?

Question

Quizplus · Accepted Answer

All layers of culture are crucial for an international marketer as they influence consumer behavior, preferences, and decision-making processes across different levels, from global trends to specific group dynamics. Understanding the interplay between these layers helps in crafting effective marketing strategies.

The Different Layers of Culture Have Been Identified as Global