Ethnocentric Organisations Are Characterised by the Belief That

Ethnocentric organisations are characterised by the belief that:

A) all cultures should be respected as equal.
B) organisational culture is the predominant determinant of business success.
C) regional cultural similarities should be taken into consideration when determining the marketing mix.
D) one's own national or cultural group is superior.
E) a global culture is preferable to national cultures.