Because cultural bias can introduce a level of selective perception, the interpretation of data gathered for an international market usually involves a high degree of cultural sensitivity. Any cultural bias can best be minimised by using:

Question

Quizplus · Accepted Answer

Option A suggests using an interpreter who is either from the researched country or is well acquainted with the business customs of that country. This would be the best option to minimize any cultural bias as they would have a natural understanding of the cultural nuances and specific customs of the country. This would help interpret the data in a way that considers the cultural context in which it was gathered.

Because Cultural Bias Can Introduce a Level of Selective Perception