Lexical equivalence and idiomatic evidence are basically the same concept and are interesting but not essential to the international marketing process.

Question

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Lexical equivalence refers to the degree to which two words or phrases have the same meaning or translation across languages, while idiomatic evidence refers to the use of expressions or phrases that are unique to a particular language or culture and may not have a direct translation. These concepts are important in international marketing as they impact how messages are communicated and received by target audiences in different languages and cultures. Therefore, they are essential to the international marketing process.

Lexical Equivalence and Idiomatic Evidence Are Basically the Same Concept