The most commonly used instrument for the gathering of primary data in an international market is the:

Question

Quizplus · Accepted Answer

Questionnaires are the most commonly used instrument for the gathering of primary data in an international market as they are cost-effective, easy to administer, and can reach a large number of respondents in different locations. Focus groups, controlled experiments, face-to-face interviews, and telephone interviews can also be beneficial, but they are typically more expensive and time-consuming. Additionally, language and cultural barriers can make it challenging to use these other methods in an international setting. Therefore, the questionnaire is the best choice for gathering primary data in an international market.

The Most Commonly Used Instrument for the Gathering of Primary