When Selecting a Market Research Firm to Collect Primary Data

When selecting a market research firm to collect primary data in an overseas market, marketers should base their choice on three criteria, which are:

A) international research experience, technical capability and product specialisation.
B) geographical area, product specialisation and international research experience.
C) geographical area, industry specialisation and multinational agency.
D) financial size of agency, research skill set and geographical area.
E) cultural diversity, geographical area and access to partner organisations.