The internet can be a significant tool for international market research. Its use extends both the depth and the breadth of the research process because, in addition to company websites, consumers can also access product category sites, retailer sites and consumer-dominated sites.

Question

Quizplus · Accepted Answer

The statement is true. The internet can provide a wealth of information for international market research as it allows access to various types of websites such as company, retailer, and consumer websites, which can provide valuable insights into the market trends and consumer behavior.

The Internet Can Be a Significant Tool for International Market