With indirect exporting, the firm itself contacts the potential consumers overseas and either sells direct to the end user in the target market, or appoints an overseas agent to act as a distributor for their products in that market.

Question

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With indirect exporting, the firm sells its products to an intermediary, such as an export management company or a trading house, who in turn sells the products overseas. The firm does not contact potential consumers overseas or appoint a distributor directly.

With Indirect Exporting, the Firm Itself Contacts the Potential Consumers