Although licensing involves a minimal commitment of resources by the exporter, this market entry approach delivers only a limited return, especially where the authorised licensee does not fully develop the potential that the market has to offer.

Question

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Licensing does not involve a significant commitment of resources by the exporter, but it also only delivers a limited return, especially if the licensee does not fully capitalize on the potential of the market.

Although Licensing Involves a Minimal Commitment of Resources by the Exporter