
The double diamond approach is used to:
A) overcome the shortcoming of national competitive advantage models that do not consider related economies.
B) analyse the attractiveness of export markets.
C) determine the likely success of international marketing strategies within geographic clusters.
D) overcome the shortcoming of national competitive advantage models that do not include foreign activities.
E) none of the above.
Correct Answer:
Verified
Q8: Competitive advantage is the advantage gained over
Q9: Using Porter's five forces model of industry
Q10: At its narrowest level, a company can
Q11: Kim and Mauborgne suggest six principles in
Q12: Governments can significantly influence national competitive advantage
Q14: 'Mirroring capability' is where:
A) companies focus on
Q15: Companies that see threats as only emanating
Q16: National competitive advantage can contribute to the
Q17: Clusters are critical to international competitive advantage
Q18: Leading companies operating internationally tend to:
A) focus
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