Competitive advantage is the advantage gained over competitors by offering:

Question

Quizplus · Accepted Answer

While all of the options listed can contribute to a competitive advantage, offering greater perceived value to customers is what ultimately sets a company apart from its competitors. Superior products and wider distribution can also be important, but they are meaningless if customers do not perceive them as better or more valuable than what competitors are offering. Online advertising and communication can also be helpful in building a brand and reaching customers, but they do not necessarily provide a lasting advantage unless they are used to convey a strong value proposition.

Competitive Advantage Is the Advantage Gained Over Competitors by Offering