The basic competitive strategy of market focus involves a firm targeting:

Question

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Market focus involves targeting only a few segments in the overseas market, rather than attempting to target the entire market with one product or a single mix. This allows the firm to effectively tailor their marketing efforts to specific segments and better meet their needs and preferences. Targeting the entire global market with one product or a single mix may not be effective as different market segments may have unique needs and preferences. Targeting the entire overseas market with many products may also be too broad and may not allow for effective targeting and positioning in the market.

The Basic Competitive Strategy of Market Focus Involves a Firm