At its narrowest level, a company can define its competitors as:

Question

Quizplus · Accepted Answer

Option B offers the most precise and specific definition of competitors, as it takes into account the product, customer, and price factors that determine competition in most markets. Option A is too broad, as it ignores differences in service quality and target market. Option C also overlooks differences in quality, brand, and pricing that can distinguish one company's offering from another's. Option D is too general, as it suggests that any company vying for consumer spending is a competitor, even if they sell completely different products or cater to different customer segments.

At Its Narrowest Level, a Company Can Define Its Competitors