According to Hamilton and Webster (2008) there are a number of factors that affect the strength of the relationship of the firm with its customers. Which of the following is NOT one of these factors?

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Hamilton and Webster (2008) discuss the number and size of firms, the ability of a customer to integrate vertically, the degree of customer dependence on the product, and the extent of product differentiation as factors affecting the strength of the relationship between the firm and its customers. However, they do not mention the ability of a customer to integrate horizontally as a factor.

According to Hamilton and Webster (2008) There Are a Number