'Competitor myopia' can cause a firm to miss the fact that a latent competitor may be more dangerous than any of its current competitors.

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'Competitor myopia' refers to a situation where a firm becomes too focused on its current competitors and fails to recognize the potential threat of new or latent competitors. As a result, the firm may miss out on opportunities to adapt its strategy and stay ahead of the competition. In this context, a latent competitor - i.e. a new entrant that hasn't yet established itself in the market - may pose a greater threat than any of the firm's current competitors, especially if it has a disruptive business model or technology that could radically change the competitive landscape.

'Competitor Myopia' Can Cause a Firm to Miss the Fact