When business firms take their products overseas, they are often required to reassess how the business is defined. Generally, firms can be defined in terms of:

Question

Quizplus · Accepted Answer

Firms are generally defined by the market segments they occupy and the benefits they provide to customers, as these aspects are crucial for positioning and strategy in different markets. The stage in the product life cycle is more about product management rather than defining the business itself.

When Business Firms Take Their Products Overseas, They Are Often