In the buying of business products, the buying decision will often be influenced by the type of purchase being made. The three possible purchase types are:

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The three possible purchase types are extensive, limited and routine. This is because the type of purchase being made will often influence the buying decision. Extensive purchases are those that are typically high-priced, and involve a significant amount of research and evaluation before a purchase is made. Limited purchases are less expensive, and may involve less research and evaluation before a purchase is made. Routine purchases are those that are made frequently, and are often low-priced and low-risk.

In the Buying of Business Products, the Buying Decision Will