One of the benefits of global branding is brand equity, the value attributed to the firm because of the brands it owns.

Question

Quizplus · Accepted Answer

Global branding can help create brand equity, which is the perceived value of a brand to customers. This is because the brand is recognized across different countries, and customers may associate it with quality, reliability, or other positive attributes. This can help increase the overall value of the firm and its products.

One of the Benefits of Global Branding Is Brand Equity