Discuss how social media has changed the way firms interact with their international customers.
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Q40: The use of different media varies from
Q41: Pull strategies play an important part in
Q42: In international promotion, trade shows are more
Q43: A key objective of general trade shows
Q44: All of the following are benefits of
Q46: Ways in which country of origin image
Q47: In country-of-origin promotional activity, the 'halo construct'
Q48: As globalisation increases the country of origin
Q49: Although organisers of trade shows can promise
Q50: Explain the value of different types of
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