Although organisers of trade shows can promise an audience and have a publicity campaign to attract one, it is often desirable for the exporting firm to supplement this with its own campaign. This campaign could include:

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All of the above options are effective ways for an exporting firm to supplement the organizer's publicity campaign and attract more visitors to its stand at a trade show. Advertising in the trade catalogue can help raise the firm's visibility and showcase its products or services, while a technical seminar can demonstrate the firm's expertise and provide valuable information to potential customers. Publicizing a competition that requires a visit to the firm's stand can encourage more visitors to come and interact with the firm's representatives. Finally, sponsoring a trade show dinner or cocktail party can help the firm network with other industry players and create a memorable experience for attendees.

Although Organisers of Trade Shows Can Promise an Audience and Have