A distribution channel's width refers to:
A) The number and type of intermediaries in the channel
B) The extent of coordination between members of the channel involved in getting the product to the final consumer
C) The exposure or coverage desired for the product to achieve profitable penetration of the overseas market
D) The number of products that it can distribute
E) The number of distribution levels necessary to get the product into the overseas market
Correct Answer:
Verified
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