Which promotional strategy uses unconventional means, such as street theater, to encourage WOM about products?

Question

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Guerilla marketing uses unconventional and unexpected means to promote products, such as street theater, flash mobs, or graffiti, to generate word-of-mouth advertising. Influence networking refers to building relationships with influential individuals to promote your products. Viral marketing uses social media and online platforms to spread a message quickly. POP displays are retail displays used to showcase products in-store.

Which Promotional Strategy Uses Unconventional Means, Such as Street Theater