The diffusion of innovations is a process whereby a new product, service, or idea spreads through a population.

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The diffusion of innovations theory proposes that a new product, service, or idea will spread through a population over time, from innovators to early adopters, to the early and late majority, and finally to laggards. This process involves communication channels, social networks, and perceived attributes of the innovation, such as relative advantage, compatibility, complexity, trialability, and observability.

The Diffusion of Innovations Is a Process Whereby a New