Question 1

________ refers to the extent to which processing activity is devoted to a particular stimulus.
A) Exposure
B) Perception
C) Attention
D) Sensation

Accepted Answer

Attention refers to the degree of focus or concentration that an individual puts on a particular stimulus, while perception refers to the interpretation of the sensory inputs by the brain. Sensation is the process of receiving the sensory inputs, and exposure refers to the degree to which a stimulus is presented to or encountered by an individual. Therefore, the best choice for the given question is attention, as the question relates to the allocation of processing activity to a stimulus.

Question 2

Research has indicated that the color ________ creates feelings of arousal and stimulates appetite.
A) blue
B) red
C) yellow
D) black

Accepted Answer

Research has shown that the color red can increase arousal and stimulate appetite. This is why many fast-food chains use red in their branding and design.

Question 3

When Jane shops, she must feel the fabric of any potential clothing buy before she even bothers to see what the design is. She has a high need to touch. Which sense system is important to Jane in her clothing shopping?
A) visual
B) auditory
C) haptic
D) liminal

Accepted Answer

Haptic sense system involves the sense of touch and texture, which is important to Jane when shopping for clothes as she has a high need to touch the fabric before making a purchase decision.

Question 4

The sensory characteristic of a product that sticks with consumers, helping them to remember the product in a unique way, is called the ________.
A) phoneme
B) schema
C) sensory signature
D) interpretant

Accepted Answer

The sensory characteristic of a product that sticks with consumers and helps them remember the product in a unique way is known as a sensory signature. It can be a particular smell, taste, sound, or other sensory experience that associates with the product and triggers the consumer's memory of it.

Question 5

Processing information from more than one medium at a time is known as ________.
A) multitasking
B) perceptual hyperactivity
C) perceptual chunking
D) interactive attention

Accepted Answer

Multitasking refers to processing information from more than one medium at a time.

Question 6

The process by which people select, organize, and interpret sensory information is called ________.
A) reception
B) awareness
C) perception
D) sensation

Accepted Answer

Perception refers to the process of interpreting sensory information, including selecting which stimuli to focus on, organizing that information to create a meaningful understanding, and interpreting the meaning of that information. Sensation refers to the initial process of detecting a stimulus through the senses, but perception goes further in interpreting and making sense of that sensation. Reception and awareness are related to perception, but do not encompass the entire process of selecting, organizing, and interpreting sensory information.

Question 7

Some color combinations come to be so strongly associated with a corporation that they become known as the company's ________.
A) position
B) signature
C) trade dress
D) schema

Accepted Answer

Trade dress is the legal term for a visual appearance of a product or its packaging that identifies the product's source and distinguishes it from those of other manufacturers. This can include a combination of colors, patterns, and shapes, and can become strongly associated with a particular company or brand.

Question 8

When a stimulus comes within the range of someone's sensory receptors, ________ occurs.
A) just noticeable difference (j.n.d.)
B) retention
C) subliminal suggestion
D) exposure

Accepted Answer

Exposure occurs when a stimulus comes within the range of someone's sensory receptors.

Question 9

As manufacturing costs decrease and the amount of products that people accumulate goes up, consumers increasingly want to buy things that will provide ________ value.
A) hedonic
B) Gestalt
C) embedded
D) referent

Accepted Answer

Hedonic value represents the emotional, psychological, and sensory pleasure that a product offers to its users. As manufacturing costs decrease and the amount of products that people accumulate goes up, consumers increasingly want to buy things that will provide hedonic value, such as those that offer comfort, entertainment, or self-expression rather than just functional benefits.

Question 10

The average adult is exposed to about 3,500 pieces of advertising information every single day, far more information than they can or are willing to process. Consumers who are exposed to more information than they can process are in a state of ________.
A) advertising bombardment
B) sensory overload
C) sensory shifting
D) circuit overcapacity

Accepted Answer

Sensory overload occurs when a person is exposed to too much information, resulting in an inability to process or absorb all of it. This can be caused by exposure to too much advertising, as well as other types of information. A is not correct because "advertising bombardment" is not a commonly used term. C is not correct because "sensory shifting" does not accurately describe a state of being overwhelmed with information. D is not correct because "circuit overcapacity" is not a commonly used term and does not accurately describe the situation.

Question 11

Which of the following refers to the process by which the way a word sounds influences the listener's assumptions about what the word describes?
A) sound symbolism
B) audio watermarking
C) semiotics
D) the principle of similarity

Accepted Answer

The process described refers to sound symbolism, which is the idea that the sound of a word can suggest its meaning. This can be seen in words like "snicker" or "hum" which sound like their meanings. Audio watermarking is a technique used to identify ownership of audio recordings. Semiotics is the study of symbols and signs, while the principle of similarity refers to the idea that we group together objects that are similar in appearance.

Question 12

The ________ threshold refers to the ability of a sensory system to detect changes between two stimuli.
A) absolute
B) differential
C) intensity
D) relative

Accepted Answer

Differential threshold, also known as just noticeable difference (JND), is the minimum difference in stimulation that can be detected 50% of the time. It is the ability of a sensory system to detect changes and distinguish between two stimuli that are slightly different. Absolute threshold refers to the minimum amount of stimulation necessary for a person to detect a stimulus. Intensity threshold refers to the minimum amount of stimulation necessary for a person to sense the presence of a stimulus, but not necessarily identify or recognize it. Relative threshold refers to the amount of change in a stimulus necessary for a person to notice the change.

Question 13

A philosophy that translates customers' feelings into design elements is called ________ engineering.
A) Kinsei
B) Sigma
C) relationship
D) reverse

Accepted Answer

Kinsei engineering is a design philosophy that aims to incorporate customers' feelings, values, and emotions into the product or service design. It involves understanding the emotional responses of customers to different design elements and using this knowledge to create more satisfying experiences. Therefore, option A is the correct answer. Option B (Sigma engineering) is a statistical approach to quality management, Option C (relationship engineering) is not a recognized term, and Option D (reverse engineering) is the process of taking apart and analyzing a product to understand how it works and replicate it.

Question 14

According to Weber's Law, the ________ the initial stimulus, the greater a change must be for people to notice the change.
A) more common
B) stronger
C) weaker
D) more unusual

Accepted Answer

Weber's Law states that the size of the just noticeable difference (i.e., the smallest change in stimulus intensity that can be detected) is a constant proportion of the original stimulus intensity. Therefore, the stronger the initial stimulus, the greater the change must be for it to be noticed.

Question 15

Because the brain's capacity to process information is limited, consumers are very selective about what they pay attention to and tend to select stimuli that relate to their current needs. This type of perceptual filter is called ________.
A) perceptual defense
B) perceptual vigilance
C) subliminal perception
D) adaptation

Accepted Answer

The description best fits the concept of perceptual vigilance, which refers to consumers selecting stimuli that are relevant to their needs and goals while filtering out irrelevant information. Perceptual defense involves consumers blocking or distorting information that conflicts with their beliefs, subliminal perception involves stimuli that are below the threshold of conscious awareness, and adaptation refers to consumers habituating to a stimulus over time and not noticing it as much.

Question 16

The immediate response by our eyes, nose, mouth, or fingers to such basic stimuli as light, color, sound, odor, and texture is called ________.
A) reception
B) awareness
C) perception
D) sensation

Accepted Answer

Sensation refers to the immediate response of our sensory receptors to basic stimuli. This includes the activation of our eyes, nose, mouth, or fingers when we encounter things like light, color, sound, odor, and texture.

Question 17

The ________ threshold refers to the minimum amount of stimulation that can be detected on a sensory channel.
A) absolute
B) differential
C) intensity
D) relative

Accepted Answer

The absolute threshold is the minimum amount of stimulation needed to detect a stimulus on a sensory channel. The differential threshold refers to the minimum amount of difference needed to detect a difference between two stimuli, while the intensity threshold and relative threshold are not commonly used terms in sensory psychology.

Question 18

The minimum difference that can be detected between two stimuli is known as the ________.
A) "bare" minimum
B) gradual differentiation
C) j.n.d. (just noticeable difference)
D) graded difference

Accepted Answer

J.N.D. stands for just noticeable difference, which is the minimum detectable difference between two stimuli. Option A is not a relevant term. Option B seems similar but is not specific to the minimum difference. Option D is not a recognized term in the context of sensory perception, and it does not clearly reflect the concept of minimal detectable difference.

Question 19

________ occurs when a stimulus is below the level of an individual's awareness.
A) Absolute threshold
B) Differential threshold
C) Subliminal perception
D) Perceptual selection

Accepted Answer

Subliminal perception refers to the perception of stimuli that are below the individual's level of awareness or consciousness. This means that the individual is not consciously aware of the stimuli, but their brain is still processing information at an unconscious level.

Question 20

Which of the following is NOT one of the three stages of the process of perception?
A) interpretation
B) adaptation
C) attention
D) exposure

Accepted Answer

The three stages of the process of perception are exposure, attention, and interpretation. Adaptation is not one of the stages.

Quiz 5: Perception

________ refers to the extent to which processing activity is devoted to a particular stimulus.

Research has indicated that the color ________ creates feelings of arousal and stimulates appetite.

When Jane shops, she must feel the fabric of any potential clothing buy before she even bothers to see what the design is. She has a high need to touch. Which sense system is important to Jane in her clothing shopping?

The sensory characteristic of a product that sticks with consumers, helping them to remember the product in a unique way, is called the ________.

Processing information from more than one medium at a time is known as ________.

The process by which people select, organize, and interpret sensory information is called ________.

Some color combinations come to be so strongly associated with a corporation that they become known as the company's ________.

When a stimulus comes within the range of someone's sensory receptors, ________ occurs.

As manufacturing costs decrease and the amount of products that people accumulate goes up, consumers increasingly want to buy things that will provide ________ value.

The average adult is exposed to about 3,500 pieces of advertising information every single day, far more information than they can or are willing to process. Consumers who are exposed to more information than they can process are in a state of ________.

Which of the following refers to the process by which the way a word sounds influences the listener's assumptions about what the word describes?

The ________ threshold refers to the ability of a sensory system to detect changes between two stimuli.

A philosophy that translates customers' feelings into design elements is called ________ engineering.

According to Weber's Law, the ________ the initial stimulus, the greater a change must be for people to notice the change.

Because the brain's capacity to process information is limited, consumers are very selective about what they pay attention to and tend to select stimuli that relate to their current needs. This type of perceptual filter is called ________.

The immediate response by our eyes, nose, mouth, or fingers to such basic stimuli as light, color, sound, odor, and texture is called ________.

The ________ threshold refers to the minimum amount of stimulation that can be detected on a sensory channel.

The minimum difference that can be detected between two stimuli is known as the ________.

________ occurs when a stimulus is below the level of an individual's awareness.

Which of the following is NOT one of the three stages of the process of perception?