When Sophie hums a McDonald's jingle, it is an example of ________.
A) brain worm
B) incidental learning
C) behavior
D) consumer attention

Name: When Sophie hums a McDonald's jingle, it is an example of ________. A) brain worm B) incidental learning C) behavior D) consumer attention
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Question

Quizplus · Accepted Answer

Incidental learning occurs when information is acquired without explicit intentions, such as learning a jingle by hearing it repeatedly in advertisements, not through deliberate study or instruction.

When Sophie Hums a McDonald's Jingle, It Is an Example