Family branding, licensing, and look-alike packaging are all marketing strategies based on ________.
A) stimulus generalization
B) the spacing effect
C) stimulus discrimination
D) extinction

Question

Quizplus · Accepted Answer

Family branding, licensing, and look-alike packaging are strategies that rely on stimulus generalization, where consumers respond similarly to different but related stimuli, assuming a shared level of quality or characteristics.

Family Branding, Licensing, and Look-Alike Packaging Are All Marketing Strategies