Current trends affecting marketing communications include each of the following except:

Question

Quizplus · Accepted Answer

The trend in marketing communication is away from push marketing strategies and towards more pull marketing strategies that focus on engaging consumers with useful and interesting content that draws them to the brand. The other three choices are all current trends affecting marketing communication, including the growing importance of digital media, the emphasis on accountability and measurable outcomes, and the integration of media platforms.

Current Trends Affecting Marketing Communications Include Each of the Following