Each of the following is a trend impacting the use of integrated advertising and marketing communications except:

Question

Quizplus · Accepted Answer

The trend impacting the use of integrated advertising and marketing communications does not include an increase in channel power by manufacturers. Instead, the focus has shifted towards customer engagement, the perception of brand parity, and the integration of media platforms to create a cohesive marketing strategy.

Each of the Following Is a Trend Impacting the Use