
The majority of purchase decisions are made in retail stores.
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Q170: In a survey of about 600 consumers,
Q171: Manufacturers view point-of-purchase displays as a method
Q172: The best, most effective point-of-purchase displays utilize
Q173: Retailers prefer point-of-purchase materials that entertain consumers
Q174: A point-of-purchase display is any form of
Q176: The store shelf and point-of-purchase display represent
Q177: The number of potential viewers for an
Q178: To be effective, a point-of-purchase display must
Q179: The best, most effective point-of-purchase displays utilize
Q180: A point-of-purchase display usually has only a
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