The store shelf and point-of-purchase display represent an initial opportunity for the manufacturer to reach the consumer before a purchase is made.
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Q171: Manufacturers view point-of-purchase displays as a method
Q172: The best, most effective point-of-purchase displays utilize
Q173: Retailers prefer point-of-purchase materials that entertain consumers
Q174: A point-of-purchase display is any form of
Q175: The majority of purchase decisions are made
Q177: The number of potential viewers for an
Q178: To be effective, a point-of-purchase display must
Q179: The best, most effective point-of-purchase displays utilize
Q180: A point-of-purchase display usually has only a
Q181: One reason brand communities form is that
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