A point-of-purchase display is any form of special retail store display that advertises merchandise.

Question

Quizplus · Accepted Answer

A point-of-purchase display is specifically designed to promote and sell products at the point of sale, such as at the checkout counter or near the entrance of a store. It can take various forms, such as cardboard standees, shelf talkers, banners, or digital screens. The main goal is to catch the attention of shoppers, highlight the benefits of the product, and encourage impulse buying.

A Point-Of-Purchase Display Is Any Form of Special Retail Store