Marketers engage in cause-related marketing for each of the following reasons except:
A)help develop stronger brands.
B)help move consumers toward brand loyalty.
C)encourage consumers to switch brands.
D)increase the level of brand parity.

Question

Quizplus · Accepted Answer

Cause-related marketing aims to develop stronger brands, foster brand loyalty, and encourage brand switching by associating with causes that consumers care about. It does not aim to increase brand parity, which refers to the perception of minimal differences between brands.

Marketers Engage in Cause-Related Marketing for Each of the Following