Green marketing is:
A)a form of cause-related marketing.
B)an internet intervention focused on money-making.
C)developing and selling environmentally friendly products.
D)a type of apology strategy in which money is paid to the victim.

Question

Quizplus · Accepted Answer

Green marketing involves the development and promotion of environmentally friendly products that meet consumer needs while minimizing negative impact on the environment. It is not necessarily a form of cause-related marketing or an internet intervention focused on money-making. It is also not a type of apology strategy in which money is paid to the victim.

Green Marketing Is