Based on U.S. consumer segmentation of consumer attitudes toward green marketing, the group most willing to buy green marketing products and is politically active is:
A)True Blue Greens.
B)Greenback Greens.
C)Sprouts.
D)Basic Buyers.

Question

Quizplus · Accepted Answer

True Blue Greens are the group most committed to the environment and politics. They will only purchase products that align with their environmental beliefs and are willing to pay a premium for such products. They are also politically active, advocating for environmental policies and engaging in environmental activism.