Cause-related marketing is:
A)a type of internet intervention.
B)a program that ties marketing to a charity or non-profit organization.
C)the same thing as green marketing.
D)causing buyers to want to buy a product due to an effective cross-promotion.

Question

Quizplus · Accepted Answer

Cause-related marketing is a program that ties marketing to a charity or non-profit organization. It is used to create a positive image for a brand and build goodwill with customers by associating the brand with a charitable cause.

Cause-Related Marketing Is