In choosing a cause-related program, a company should focus on causes that:
A)employees are involved with.
B)the local community supports.
C)are not supported by the company's primary competitors.
D)relate to the company's business.

Question

Quizplus · Accepted Answer

Choosing causes that relate to the company's business will demonstrate a genuine connection between the cause and the company's values and mission. This alignment will make the program more authentic and effective in engaging both employees and consumers. Causes that employees are involved with or that the local community supports are also important, but they may not necessarily be aligned with the company's business. Avoiding causes supported by primary competitors can limit the potential impact and may not be a compelling reason for consumers to choose the company's products or services.

In Choosing a Cause-Related Program, a Company Should Focus on Causes