Measuring emotional reactions to ads is important because ads that elicit negative emotions are more likely to be remembered.

Question

Quizplus · Accepted Answer

Ads that elicit strong emotional reactions, whether positive or negative, are more likely to be remembered, but it's not accurate to say that negative emotions specifically lead to better memory. Positive emotions can also significantly enhance recall and brand association.

Measuring Emotional Reactions to Ads Is Important Because Ads That