A portfolio test is a display of television advertisement in a theater.
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Q73: A portfolio test is often used for
Q74: Biometric research measures physiological or physical responses
Q75: Copytesting conducted online offers agencies a measure
Q76: Cognitive neuroscience concentrates on attitudes and verbal
Q77: Measuring emotional reactions to ads is important
Q79: Biometric research measures psychological responses, such as
Q80: Advertising tracking research can show when "wear-out"
Q81: The principles of position advertising copytesting (PACT)state
Q82: PACT stands for position advertising copytesting.
Q83: Cognitive neuroscience shows where brain activity occurs,
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