The principles of position advertising copytesting (PACT)state that multiple exposures to an advertisement are essential to obtain accurate results.

Name: The principles of position advertising copytesting (PACT)state that multiple exposures to an advertisement are essential to obtain accurate results.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

PACT does not specifically state that multiple exposures are essential; it focuses on ensuring that the testing environment is realistic and that the measures are reliable and valid.

The Principles of Position Advertising Copytesting (PACT)state That Multiple Exposures