The real advantage of cognitive neuroscience to marketers is that it enables marketers to understand how information is processed, where it is being processed in the brain, and how the individual reacts to an ad or marketing piece.

Question

Quizplus · Accepted Answer

Cognitive neuroscience can provide insights into how the brain processes information and how individuals respond to marketing stimuli, allowing marketers to better understand their target audience and create more effective advertisements.

The Real Advantage of Cognitive Neuroscience to Marketers Is That