Cognitive neuroscience shows where brain activity occurs, to some extent, the level of activity, and how the subject feels about an ad.
Correct Answer:
Verified
Q78: A portfolio test is a display of
Q79: Biometric research measures psychological responses, such as
Q80: Advertising tracking research can show when "wear-out"
Q81: The principles of position advertising copytesting (PACT)state
Q82: PACT stands for position advertising copytesting.
Q84: The real advantage of cognitive neuroscience to
Q85: A physiological arousal test, such as cognitive
Q86: Name the principles of position advertising copytesting
Q87: What are the three major categories of
Q88: Describe the terms "reliable" and "valid" with
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents