To some marketers and company executives, the only measure that should be used to evaluate marketing is:
A)sales.
B)brand loyalty and brand equity.
C)brand awareness.
D)brand recognition.

Question

Quizplus · Accepted Answer

Sales is the ultimate goal of marketing, as it directly impacts a company's profitability and success. While brand loyalty, awareness, and recognition are important measures, they only indirectly contribute to sales. As such, sales should be the primary metric used to evaluate marketing efforts.

To Some Marketers and Company Executives, the Only Measure That