The greatest danger in using a lengthy time period for a test market is:
A)the cost of the test market.
B)that the competition will have time to study the test market and react.
C)the possibility of more interference from external factors.
D)changes in the economy.

Question

Quizplus · Accepted Answer

If a test market is conducted over a lengthy time period, competitors may have the opportunity to observe and analyze the market and make appropriate changes to their strategies before entering the market. This could result in the test market not reflecting accurate market conditions and therefore provide misleading data.

The Greatest Danger in Using a Lengthy Time Period for a Test