Test markets are typically used for each of the following except:
A)advertising effectiveness.
B)pricing tactics.
C)brand equity.
D)new product acceptance.

Question

Quizplus · Accepted Answer

Test markets are used to evaluate and gather data on new product acceptance, advertising effectiveness, and pricing tactics. They are not typically used for brand equity as that is established through broader market research and ongoing brand management activities.

Test Markets Are Typically Used for Each of the Following