The member of the buying center who actually uses items after they are purchased is the:
A)user.
B)influencer.
C)decider.
D)gatekeeper.

Question

Quizplus · Accepted Answer

The user is the member of the buying center who actually uses the items after they are purchased. They are the ones who have first-hand experience with the product and their satisfaction or dissatisfaction can have a significant impact on future purchasing decisions.

The Member of the Buying Center Who Actually Uses Items