In a buying center, which employee would say, "Since I'm the one who actually has to use this product, you should listen to me?"
A)user
B)buyer
C)decider
D)gatekeeper

Question

Quizplus · Accepted Answer

The user is the person who actually uses the product, and they may feel that their input is essential in selecting the best product. They may advocate for a product that is easier to use or better suited for their specific needs.

In a Buying Center, Which Employee Would Say, "Since I'm