In a buying center, the person who would be the most likely to say, "We need to limit our choices to local vendors" is:
A)a user.
B)a buyer.
C)an influencer.
D)the gatekeeper.

Question

Quizplus · Accepted Answer

An influencer is someone who has the power to influence the decision-making process but does not make the final decision themselves. They may have preferences or opinions on certain factors, such as supporting local businesses, but do not have the ultimate authority to make the final decision. The buyer and gatekeeper may have more focused responsibilities related to the purchasing process, and the user is primarily concerned with using the purchased product or service.

In a Buying Center, the Person Who Would Be the Most