The key go-between for the advertising agency and a client company is usually the:
A)account executive.
B)creative.
C)account planner.
D)traffic manager.

Question

Quizplus · Accepted Answer

The account executive is responsible for managing the relationship between the advertising agency and the client company. They act as a liaison, ensuring that the client's needs and objectives are being met while coordinating with various internal departments and managing the project timeline. They are the primary point of contact for the client and help to ensure that projects are completed successfully.

The Key Go-Between for the Advertising Agency and a Client