The account executive normally performs each of the following functions except:
A)actively seeks new accounts.
B)serves as a liaison between the client and the agency.
C)prepares ad copy.
D)helps define the theme of the overall IMC campaign.

Question

Quizplus · Accepted Answer

The account executive is responsible for actively seeking new accounts, serving as a liaison between the client and the agency, and helping to define the theme of the overall IMC campaign. However, preparing ad copy is typically the responsibility of the creative team.

The Account Executive Normally Performs Each of the Following Functions